# MBR Teknoloji: From branding to AI assistants

> MBR Teknoloji is a technology company. Corrplus ran its branding process, built AI assistant systems that answer customer and team questions, and developed the company's web portals.

URL: https://corrplus.net/case-studies/mbr-teknoloji/
Updated: 2026-10-27
Corrplus Team

MBR Teknoloji: https://mbrteknoloji.com.tr

## What we did

- Branding: positioning, brand voice and the visual identity adapted for digital
- Design and development of the corporate portal and partner portals
- An AI assistant that answers visitor questions from the company's own content
- An internal knowledge assistant that finds answers in company documents
- Assistants connected to the portals and communication channels
- Search visibility, maintenance and improvement after launch

## Where it started

As MBR Teknoloji grew, its brand needed to look just as clear online. When services are described in different words in different places, customers cannot tell at a glance what the company does. Answering the same questions every day was also taking up the team's time.

## What we did

- **Branding.** We worked with the team to sharpen the positioning and brand voice, and applied the visual identity consistently across the web portals and communication channels.
- **Web portals.** We designed and built the corporate portal and partner portals, with each service on its own page in the words customers search for.
- **AI assistant systems.** We built a [chatbot](/services/ai-chatbot-development/) that answers visitor questions from the company's own content and a [RAG knowledge assistant](/services/rag-enterprise-knowledge-assistant/) that helps the team find answers in internal documents. Questions without an answer go to the right person.
- **Connections.** The assistants are connected to the portals and communication channels. Conversations are logged, so frequent questions turn into new content.

## Why it matters

When the brand, the portal and the AI assistant are built together, customers talk to the same company on every channel. We describe this approach in our [customer experience and digital marketing](/services/customer-experience-digital-marketing/) service.