MBR Teknoloji: From branding to AI assistants
MBR Teknoloji is a technology company. Corrplus ran its branding process, built AI assistant systems that answer customer and team questions, and developed the company's web portals.
Client
MBR Teknoloji
Industry
Technology and software companies
What we did
- Branding: positioning, brand voice and the visual identity adapted for digital
- Design and development of the corporate portal and partner portals
- An AI assistant that answers visitor questions from the company's own content
- An internal knowledge assistant that finds answers in company documents
- Assistants connected to the portals and communication channels
- Search visibility, maintenance and improvement after launch
Where it started
As MBR Teknoloji grew, its brand needed to look just as clear online. When services are described in different words in different places, customers cannot tell at a glance what the company does. Answering the same questions every day was also taking up the team’s time.
What we did
- Branding. We worked with the team to sharpen the positioning and brand voice, and applied the visual identity consistently across the web portals and communication channels.
- Web portals. We designed and built the corporate portal and partner portals, with each service on its own page in the words customers search for.
- AI assistant systems. We built a chatbot that answers visitor questions from the company’s own content and a RAG knowledge assistant that helps the team find answers in internal documents. Questions without an answer go to the right person.
- Connections. The assistants are connected to the portals and communication channels. Conversations are logged, so frequent questions turn into new content.
Why it matters
When the brand, the portal and the AI assistant are built together, customers talk to the same company on every channel. We describe this approach in our customer experience and digital marketing service.
Let’s plan a similar transformation together
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How we start
- A free first callWe pin down the problem and the goal together.
- A 2-week discovery sprintWe look at the data, the process and the tools, and decide where to start.
- A written proposalScope, architecture and timeline, in writing.